So many people today are creating their own logos for their businesses.
When you are designing your logo yourself, did you ask your mom what she thinks?
Did she say, “Well honey I love it but I think it should have some green in it because that's my favorite color.”
Then did you go and ask your teenage daughter if she liked it? Her answer may have been “ I think it’s too lame, I would add a bitmoji.”
Then did you ask your husband what he thought? What was his answer? “It looks good but maybe I would add an illustration to it.”
I know your favorite color is purple and you love unicorns, but a logo must represent your business. Reverse your role. Imagine you are the client...what are you looking for if you were shopping for this product? Keep your family out of it. Ask your target market. Ask your ideal client what he/she thinks. Does the logo represent your business? Is it legible? Does it look good small or large?
Colors have meaning too.
Red - represents energy, passion action but also means anger.
Orange - represents optimism but also represents of pessimism
Yellow- means optimistic and cheerful but also suggests impatience and cowardice.
Green - means balance and growth but also represent possessiveness
Blue - represents trust and peace but also means conservatism
Black - represents mystery but also represent hidden
White - represents pure but also means innocence.
(for more information on color: https://bit.ly/2vRRklp)
Look at your competitors and see what their logo or brand looks like. Keep your logo simple. It must instantly communicate what your business is. Your logo must look legible small as in an ad or large on a banner hung up at a large event.
I have heard many clients who have their logo and don’t have copies of it as a png, tiff or jpg. Lots of times, they’ve had it for so long, they don’t remember who the designer was or can’t find him/her. So they are stuck with a very small logo that doesn’t scale up. The resolution is so low that if they make it larger, it becomes blurry and digitized.
Higher a Graphic Designer. If you want your business to look professional, not amateurish. Paying for a Graphic Designer to design your logo is NOT throwing your money away. Fortune 500 companies put down millions to have their brand developed.
When you have your logo designed, ask for a jpg, tiff, png and a pdf. Also ask for a reference sheet. This will tell you what fonts are used in the logo, size, color breakdowns so you can take these elements and incorporate it into your website or marketing materials. For Instance, if Avenir is used in your logo, you can use Avenir in the body copy of your brochure or ad. This keeps everything consistent.
A well designed logo will give you powerful recognition and will play an important part of your clients decision to trust your and your brand.