Services
Three ways to work with Yellow Dog Designs. Pick your starting point.
Every engagement runs on the same system — Visibility, Positioning, Trust, Sales — the only thing that changes is how deep we go and how long we stay in it with you.
The Visibility & Brand Audit
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A clear-eyed diagnosis before you invest another dollar.
You don't need another opinion — you need to know, specifically, what's costing you clients. We look at your brand, website, messaging, and online presence the way a prospective client does, and tell you exactly what's working, what's not, and what to fix first.
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This is for you if: you're not sure whether your brand is actually the problem, and you want clarity before committing to a bigger project.
WHAT'S INCLUDED
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Full review of your brand, website, and messaging
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Assessment of your visibility and content presence
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A written breakdown of gaps and opportunities
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A prioritized action plan — what to fix first, second, third
The Brand & Visibility Foundation
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The full rebuild — brand, website, and message, working together for the first time.
This is where most clients see the shift. We rebuild your business from the outside in: your brand identity, your positioning, your website, and the messaging that ties it all together — so everything a prospective client sees finally matches the level you're actually operating at.
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This is for you if: you have an established business and a track record, but your brand, website, or presence hasn't kept up with where you are now.
WHAT'S INCLUDED
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Brand strategy and identity (or refresh)
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Messaging and positioning that makes your value obvious
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Full website design, built to convert
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Offer clarity — what you sell, and how it's presented
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A visibility and content roadmap to carry it forward
The Growth Partnership
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A strategic partner in your business, not just someone you hire per project.
Once your foundation is solid, the work becomes staying visible, staying consistent, and turning attention into revenue month after month. As your Growth Partner, I stay in your business asking the questions that keep it moving: What are we promoting? What's not converting? Where's the next opportunity?
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This is for you if: your foundation is in place and you want a consistent, accountable partner helping you grow — not another one-off project.
WHAT'S INCLUDED
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Monthly strategy and visibility planning
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Ongoing content and marketing direction
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Website and messaging updates as your business evolves
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Accountability on the sales activity that actually produces revenue
Our Process
Our Process | How We Work | Yellow Dog Designs
To Begin the Process
Here's exactly what it looks like to work with Yellow Dog Designs, from first conversation to ongoing growth partnership.
How It Works
Here's exactly what working together looks like.​
No guessing, no mystery scope. This is the same process behind every brand rebuild, website, and visibility strategy we've ever delivered.
Step One
The Conversation
We figure out if — and where — this makes sense.
Every relationship starts with a free consultation, not a sales pitch. We talk about where your business is right now, where it's stalling, and what "better" would actually look like. By the end, you'll know whether you need the Audit, the Foundation, or the Growth Partnership — and I'll know whether I'm the right person to help.
What happens: A 30–45 minute call. You leave with clarity, whether or not we end up working together.
Step Two
The Diagnosis
We find out what's actually costing you clients.
Before anything gets built, we look at what exists — your brand, your website, your messaging, your visibility — the way a prospective client sees it. Not opinions. A specific, prioritized list of what's working, what's not, and what's worth fixing first.
What happens: You get a written breakdown of the gaps, in plain language, with a clear order of operations.
Step Three
The Strategy
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We decide what you're actually selling, to whom, and why they should care.
This is the part most agencies skip straight past. Before a single logo or webpage gets designed, we nail down your positioning: what makes you the obvious choice, who your real buyer is, and how your offers should be presented so they're worth what you're charging.
What happens: A clear strategic direction everything else gets built around — so nothing downstream is guesswork.
Step Four
The Build
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We rebuild your brand, website, and message to match the strategy.
Now the actual work happens — brand identity, website, messaging, all built from the strategy instead of built and then explained after the fact. You'll see drafts at set checkpoints, not a surprise reveal at the end, so there's room to react and refine without the project sprawling.
What happens: Scheduled check-ins and review rounds, so the process stays predictable for both of us.
Step Five
The Launch
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Your new brand goes live — and you know exactly how to talk about it.
We don't just hand over files and disappear. You get a walkthrough of everything that's changed, guidance on how to introduce it to your audience, and a plan for the first 30 days of visibility so the launch actually gets seen.
What happens: A launch plan, not just a live website.
Step Six
The Partnership
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We keep it working, month after month.
A brand doesn't stay finished — the market moves, your business grows, and new opportunities show up. For clients who want a consistent partner instead of another one-off project, the Growth Partnership keeps strategy, content, and accountability going long after the initial build.
What happens: Monthly strategy, ongoing execution support, and someone in your corner asking, "what's next?"
TESTIMONIALS
She really listened to me and came up with the branding that was absolutely perfect.
When I started my business I had a concept in mind but I didn’t know how to bring it to life. Kristine was able to come up with the logo that clearly represented my idea. It was exactly what I was looking for. She sat down with me & discussed my thoughts on what I wanted to portray.
CHELSEA / MARKET HOUSE, NJ