When I first started my business, I remember feeling completely overwhelmed. I knew I needed a logo, website, business cards, social media, and marketing, but I had no idea where to begin. Without any web design experience, I built my first website—and while it looked good, no one was visiting it. I wasn’t getting leads, emails, or phone calls. That’s when I realized the truth: a website alone isn’t enough.
Over the years, I learned that successful branding and website design requires a clear strategy. Anybody can put up a website, but attracting your target audience, converting visitors into clients, and growing your business takes more. That’s why at Yellow Dog Designs in Bergen County, NJ, I help small businesses create professional websites, graphics, and social media strategies that not only look amazing but also bring in the clients you need to grow and succeed.
Don’t settle for a website that just looks good—get one that actually works. At Yellow Dog Designs, we combine branding, design, and marketing strategy to help small businesses in Bergen County, NJ stand out and succeed.
About Me...
I’m the founder of Yellow Dog Designs, where design meets strategy to create brands that exude elegance, authority, and impact. When you work with me, you’re not just hiring a designer—you’re gaining a long-term partner committed to supporting your business as it grows and flourishes. My goal is to take the weight of branding, websites, and marketing off your plate so your message reaches the exact clients who are ready to invest in you.
With over twenty years of experience as a designer and Art Director, I bring a refined eye for detail and the ability to transform ordinary ideas into extraordinary results. My career has spanned publishing, advertising, and digital design, with clients including Bristol Myers Squibb Oncology, Forest Laboratories, Johnny Walker, Crayola, MoMA, Tate Gallery, The Kennedy Center, The Metropolitan Museum of Art, and Disney.
After studying design and illustration at Virginia Commonwealth University and sharpening my craft in New York City, I now call New Jersey home with my husband and two children. The name Yellow Dog Designs honors my two beloved labs, Oscar and Bailey, who once ruled our household.
Today, Yellow Dog Designs is more than a creative agency—it’s a concierge-level business growth experience. Beyond building your brand, I guide you in developing offers, reaching your target audience, and hosting profitable events and retreats that elevate both your presence and your profits. I also provide the tools and coaching you need to show up consistently, align with your vision, and step fully into the CEO role your business deserves.
Because your brand should be more than beautiful—it should be powerful, profitable, and unforgettable.